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Streetwise business training for smaller
businesses wanting to grow fast.

How to Market via Email

Learn one of the Most Effective ways to Add Value to your Clients, and Build a Quality Income Stream.

I've been writing a weekly email for the past decade. From mid-2003 it became my primary marketing tool to build income streams totalling more than R20 million over the following six years. Email marketing works, and my odyssey from South Africa to Norway via the UK is proof that it will allow you to live wherever you want to, whenever you want to.

Email marketing is easy to do badly. And that's why you're getting as many bad emails as I am! Most of that is called spam, and deserves the treatment it gets from anti-spam products. (And you'll be stunned at how easily you can get branded as a spammer - as I found out when I was briefly listed as such a villain in 2009.)

Click Here to reserve your Seat at the How to Build your own Website courseEmail marketing is a bit more complex to do well.  I started teaching direct marketing back in 1999 and this webinar process is by far the best way to teach the skills that you need. This is because you're going to use a little technology to guarantee that your emails reach their destination, and to make sure that they get read. That technology is easier to show you on your own PC than it is to demonstrate in an auditorium.

All sections / every facet added value, there was a nice mix of “these are the possibilities” and “ this is how to”
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Greg Knight

Very few people do email marketing well, and they're mostly outside of South Africa.

(Ask yourself when last you read a commercial email completely, followed the suggestions, and actually bought something.) See what I mean?

We will cover:

  • how to set up your automated list management system;
  • how to inspire people to add their addresses into your list;
  • how to send a personalised email to everyone on that list;
  • how to automatically respond to queries;
  • how to write in a way that people want to read your emai;
  • where and how to find products that complement your own efforts, and how you can introduce them to your clients - adding even more value to their lives, and a lot more money into your bank account.

As we do this, you'll be peering over our shoulders at the same screens you will use to set up your own email marketing system. And you will bookmark everything in your browser. And you will be able to download and watch the course again and again, if you're unsure about any specific issue.

How to Market via EmailLets be clear about what we're trying to achieve, because it takes a lifetime to get Bill Gates' coding skills, or Steve Jobs' design skills. Our role is to give you enough knowledge to quickly build your own list (or as many as you want), and at the same time give you a crash course on how it all fits together. With that knowledge you can easily do it yourself, or brief a specialist far better, and you will know whether what you're paying for is worth it.

Peter, I was so impressed you in Norway and Peter in UK as a TAG Team. Brilliant! So I will be Passing the Word around
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David Padkin

Within a few hours of this online webinar you will be able to download the complete event to review at your leisure. And that means you will have a fully functional email marketing system, just like mine within the week.

You can attend, no matter where in SA you live. And you don't need to travel. You simply need a reasonable Internet connection, and a pair of headphones. (Which your computer store can offer you for less than R100!) We've been  presenting online seminars for the past 6 months, mostly to rave reviews.

You get to learn all of this from home. It's LIVE, which means you can raise your hand and ask a question at any time. (If you're shy, you can type your question to be seen only by the presenter.)


We've been bumping into big challenges delivering live webinars in SA in the past few weeks. It's frustrating for folk wanting to attend, as well as for us trying to offer the best service we can. For the moment, we're only offering the video download of this event, priced at less than half the price of the live event.

This means you can get this knowledge right now by clicking here: How to Market via Email