How
to Get instant Leads from Google
You'll be on the Front Page of Google within Hours.
Google turned marketing and advertising upside down a few years ago. But because it happened on the
Internet, most of us missed it! No other medium lets you launch a campaign at noon, and start getting sales leads
by the time you've finished lunch.
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Just a word of thanks for the Google Leads
Webinar last night I really found it interesting and fun (it was my first webinar
ever).
I will definitely attend many more such webinars,
I think it’s much better than a real seminar.
I had fun playing around with my Google adwords
acc today, we already had one up and running, so it was just a matter of editing and
adding. -------
Lily-May Wegener
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Best of all, you only pay for the leads. There is no charge for all the adverts that people see but don't
act on. That's accountable marketing of a sort we've never seen before.
Here's a simple comparison:
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Fair Lady magazine charges just over R100,000 for one inside front cover of one edition of
about 75,000 copies. (Add to that the cost of assembling a decent advert (design, copywriting,
photos, ...) and you're on an expensive road with absolutely no guarantee that you'll make any sales,
let alone enough to cover the cost of the ad campaign.
It gets worse, because all that design, copywriting, etc takes lots of time, and trying to schedule a
decent spot has its own range of challenges. (If you think they're unusual, FHM charges just under
R75,000 for that same spot, for a circulation of 57,000.)
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-
 In contrast, Google will give
you a front page slot, in front of millions of people searching for what you sell,
for FREE. Instantly! (OK, so that was a bit of hyperbole. It normally takes about
30 minutes for your adverts to start appearing.)
You only pay for the leads. (We're finding that the average lead (not
click) we're sourcing costs about R5 which is a mere pittance.)
You don't need a production team to create the ads. You don't need photographs. You just need to
put in a little fingerwork to do some research. We will show you in a few minutes exactly how you can
create a solid campaign in a few hours. Since the entire session is recorded, you will have a complete video of the
process that you can keep referring back to if you get lost.
Once your campaign has been running for a while, Google will even give you some solid
advice on how you can make it more effective. This is in Google's interest as much as yours, because they too
are looking to deliver a quality service to their searchers.
Our two hour evening session, with complete video recording covers:
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Setting up your Google Adword account;
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Researching your first campaign;
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Creating that campaign;
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Understanding all the factors that allow you to keep improving your results.
Although this webinar covers a lot of technical information, the webinar process is superbly
adapted to making it easy to follow and understand, and repeat at will later.
I am embarrassed to say that I got completely flummoxed by all the noise surrounding Google AdWords
campaigns when I first started to look at the concpet. It took me months to see how it all tied neatly
together, and after that it was plain sailing. And that's the goal: To get you up and running, with your first
leads flowing in within 48 hours of attending.
Lets be clear about what we're trying to achieve, because it takes a lifetime to get
Bill Gates' coding skills, or Steve Jobs' design skills. Our role is to give you enough knowledge to quickly
assemble your own Google Adword advertising solution, and at the same time give you a crash course on how
it all fits together. With that knowledge you can either do it yourself, or brief a specialist far better, and
you will know whether what you're paying for is worth it.
Within a few hours of this online webinar you will be able to download the complete event to
review at your leisure. You can attend, no matter where in SA you live. And you don't need to
travel. You simply need a reasonable Internet connection, and a pair of headphones. (Which your computer store can
offer you for less than R100!) We've been presenting online seminars for the past 6 months, mostly to rave
reviews.
You get to learn all of this from home. It's LIVE, which means you can raise
your hand and ask a question at any time. (If you're shy, you can type your question to be seen only by the
presenter.)
We've been bumping into big challenges delivering live webinars in SA in the past few weeks. It's frustrating for
folk wanting to attend, as well as for us trying to offer the best service we can. For the moment, we're only
offering the video download of this event, priced at less than half the price of the live event.
This means you can get this knowledge right now by clicking here: How to get
Instant Leads from Google
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